Commonwealth Bank

In a giant collaboration that took us to 5 states of Australia, the creative team gurus from Goodby Silverstein, the Commonwealth Bank Agribusiness team, and our production department visited some of the most incredible rural properties imaginable. We were able to have the rare opportunity to intimately experience and capture the families in their lives on their remote properties. It was 2 weeks of sharing tall stories, mustering, small pubs, giant steaks, 4.30am mornings, 4 wheel driving, riding atop enormous machines, shearing, driving, families and farmhands, and fields the size of Tasmania! Thousands of images later - these are the final results for the campaign that perfectly captures Agribusiness and the people that are the business.