When art director Jono Palasty came to me with an open brief for Beatdisc Records, I jumped at the chance to shoot it.
Beatdisc Records is an alternative record store in Parramatta, and the concept Jono P came up with was "ALL WE KNOW IS MUSIC". This involved photographing talent in a dodgy location as if they were squatters, and then shooting instruments for their heads.
My brother Nick helped us find the perfect location that required no styling, which sounds simple but it was shot gorilla style. We had to hike all the gear up a rickety old ladder and over a balcony, whilst not slipping on mountains of pigeon pooh and making sure no-one saw us entering or leaving the building.
The ads will possibly run on street posters and street press like "Drum" magazine.
Thanks to Mark Nara and Franky for being Talent, and Nick for finding the location :)
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